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5 Things to Consider When Choosing a Portrait Photographer

Photography Tips

Choosing a portrait photographer is not something most people do often. Maybe a few times in a lifetime. So it can be tough to know what to look for, or what the warning signs are before the session day arrives.

1. A Photography Style You Love

First things first: if you don’t like the portrait photographer’s style, there’s no reason to continue. It’s no different than deciding on French cuisine for dinner and then looking at a list of steakhouses. As artists, working on our styles, signature looks, and favorite poses takes a lot of time to develop, and it should be apparent in our portfolios. Our styles may change over time as we explore our craft, but you should see a clear skill level and a clear vision on our sites. Do you like studio setups or prefer the outdoors with candid photos?

Watch for Photographers who say they’ll match any style for the job. Photographers with no clear look or vision, where you’re essentially the experiment. We all start somewhere, and that’s fine if they’re upfront about it -- but you shouldn’t be paying professional rates while someone figures out their style on your session.

2. “Natural Light Only” and Other Phrases to Question

These kinds of phrases are red flags. Would you hire a chef who only knows how to use a stove top when an oven is the better choice for the situation? Would you hire a contractor who only uses a hammer when a screwdriver is needed? Dedicated, professional photographers use all the tools available to create the photo they see in their heads. Most experts in their fields have gone through all the training of a generalist before narrowing down their specialties, not the other way around.

There is nothing wrong with natural light for photos when it’s appropriate to the concept. The issue is that people who typically use phrases like this really mean “I haven’t trained enough to know how to shoot more than one situation.” I’ve been there, and I was upfront with clients about what stage of my career I was at. That honesty was rewarded and helped build my career. It can be great when someone becomes a true specialist and really does it well, but more often than not, “natural light only” simply means the photographer does not want to learn. Photography is about controlled light, regardless of the source, and a professional uses the right tools for the job.

Lastly, even chefs dress their plates for presentation. I believe all photographers should edit their work for that final touch and personal style. And even “candid” photographers should know how to guide clients into natural positions that also happen to be flattering. When photographers brag about doing neither, take note.

Watch for Phrases like “natural light only,” “never use Photoshop,” or “I never pose my clients” used as selling points. Also watch for portfolios where there is clutter or junk in the background, subjects that are dim compared to blown-out skies, or sessions that look dramatically different from one another in ways that feel inconsistent rather than versatile. In some cases, that inconsistency means images have been borrowed from other photographers to pad a portfolio. Sadly, it happens more than you’d expect.
Family portrait session with a painterly textured style, Stamford Connecticut
A painterly, textured approach from a family session in Stamford. A consistent style throughout a portfolio is a good sign. As artists, our look develops over time and it should show.
Engagement portrait silhouette with New York skyline, Jersey City NJ
Natural light, used on purpose: the goal here was a silhouette of a couple’s kiss with the New York skyline behind them. That’s different from only knowing how to shoot one type of situation.

3. Personalized Photo Sessions

Though we create images for many people, I believe photographers should make sure this session is genuinely about you and tells your story. Take the time to discuss ideas upfront before reserving. I offer no-obligation consultations beforehand to make sure I understand your family’s personalities, style, and what would make this meaningful, and to develop preliminary ideas, all before you commit to anything. You shouldn’t be ignored or pushed into a scene or clothing that doesn’t work for you, and certainly not photographed without any real conversation ahead of time. That would make you just a prop. When you’re investing in custom artwork for your home, don’t you want to make sure it actually feels like you? The best luxury services are personal, and these photos should help you remember what made the day yours.

Watch for Portfolios where every session looks identical regardless of family or location. (Note: similar style session to session is fine -- identical setups are not.) And pay close attention to how they treat you in the first conversation. If they’re not curious about you yet, they won’t be on session day either.

4. Digital Files Alone Are an Unfinished Product

I know this gets some photographers defensive. I started out this way too, trying to navigate the business early on, and I understand the appeal. But digital-only delivery is incomplete service. It’s also sometimes a sign of a push-you-in-and-out operation more focused on volume than on what your family actually walks away with. You’re hiring a professional artist to create something for your home, and the skill in choosing the final viewing medium is just as important as setting up the photo itself. Even in a “digital age,” viewing longevity for digital files is actually declining. The art lives in the print.

My wall art inquiries have done nothing but grow over the years, and it’s not limited to older families. Younger families are realizing it too. Seriously, how can you not smile when you walk through the door and your family smiles back at you from the wall? And why go 99% of the way with a professional, only to hand it to a drugstore or big-box printer that knows nothing about proper color management for artwork? You’re being handed the ingredients and told to bake it yourself. If you want a deeper take on why this matters, I wrote about it here: Why I Believe in Printed Photos.

Watch for Digital-only offerings with no guidance on printing or display. Photographers who emphasize delivering a high volume of images over helping you find the ones worth printing and living with on your wall.
Fine art maternity portrait printed on archival paper, Hoboken NJ
Testing and selecting fine art papers is part of the job. I use papers rated for 100+ years, chosen to create something you can actually hand down. Printing is not an afterthought.
Three-generation portrait session at Taylor's Ice Cream
This was the ice cream shop she had taken her granddaughter to for over 20 years. We worked with the store to bring some of those memories back. That’s what personalized means.

5. If Your Personalities Click

This adds to the personalization piece above. If you’re going to spend real time with your photographer, the person who will draw out your best expressions and get your kids to cooperate with a stranger, shouldn’t you actually like them? If you don’t trust or click with the person, it’ll be harder to follow their direction and take their advice. Even worse, if they haven’t taken the time to get comfortable with your kids before the session, it opens a can of worms. I meet with families beforehand specifically to remove any stranger-danger feelings and gauge everyone’s personalities, so by the time the session comes, we’re basically friends. Or at minimum, your children will at least want to work with me.

Watch for Photographers who demand a deposit before you’ve even had a conversation. You don’t yet know if you want them, so why hand over anything before talking? And trust your gut: if they seem impatient, dismissive, or like this is just a transaction, that will only show more on session day.
Fall anniversary portrait session
I love when clients come back. This was an anniversary session a couple of years after I photographed their engagement. That kind of relationship only grows when the personalities are the right fit from the start.

In the end, this is a special occasion for you and should feel like one. Otherwise, you would just do it yourself. Any time you invest in something important in your life, it’s worth taking the time to make sure you’ll have no regrets. I know I do.

If you’d like to find out if we’re a good fit, the best place to start is a conversation. Reserve a no-obligation consultation here.

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